image

Background

When attending a trade show, you invariably go home with hundreds of paper business cards that you must then scan or manually enter into a digital repository. Most of these cards get thrown away—and along with it, a potential business relationship.

The goal with Showcase was to remove this friction and allow you to instantly exchange your entire portfolio and contact information just by touching phones.


image
Mapping out the Information Architecture of the app.

High-fidelity




Utilizing motion keeps the card in view when transitioning between screens. I used this to reinforce a mental model that the card is a container of information, rather than simply a thumbnail for a different screen.


Landing page

landing page

Users can sign up for early access to the beta


Icon

icon grid

A glyph of a work lamp is inspired by glass showcases in which objects are displayed in their best light. The idea that you are sharing your best work in the app.

final icon

The final app icon